TomoHouse: A Matcha Brand Rooted in Japanese Tradition

For the launch of Tomo House, an authentic Japanese matcha brand in Singapore, the branding needed to strike a delicate balance—honoring Japanese tradition while resonating with a modern, earthy aesthetic.

Tomo House, meaning "friend house," takes this concept to heart. At the center of the brand identity is a clever design choice: The "u" subtly forms a matcha cup, symbolizing a sense of gathering and homeliness within the "house." This thoughtful logo becomes an emblem of connection, perfectly reflecting the brand's promise of authenticity and community in each cup.